for Your Industry
(CAWI) Computer-assisted web interviewing
It is a Internet surveying technique in which the interviewer follows a script provided in a website. The questionnaires are made in a program for creating web interviews. The program allows for the questionnaire to contain pictures, audio and video clips, links to different web pages. It’s considered to be a cheaper way of surveying since you don’t need to use people to hold surveys unlike Computer-assisted telephone interviewing. With the increasing use of the Internet, online questionnaires have become a popular way of collecting information.
In depth interview
A qualitative data collection method, in-depth interviews offer the opportunity to capture rich, descriptive data about how people think and behave, and unfolding complex processes. They can be used as a standalone research method or as part of a multi method design, depending on the needs of the research. In depth interviews are normally carried out face to face so that a rapport can be created with respondents. Body language is also used to add a high level of understanding to the answers. Telephones can also be used by a skilled researcher with little loss of data and at a tenth of the cost.
GCS services help you objectively measure the quality of your customers' experience at retail stores, restaurants, cinemas, automobile showrooms and service locations such as salons, healthcare facilities, gyms and service centres. Our Retail Audit services help you measure compliance to policies and SOPs & our Stock Audit services help you measure and reconcile inventory with your records. We use cutting edge technology to ensure accuracy and reliability of data collection, and our highly experienced and trained secret shoppers and auditors generate deep insights to help you improve your business.
(CAPI) Computer-assisted personal interview
When it comes to conducting your research surveys, We have many versatile tools to choose from, including CATI telephone interviews and CAWI web interviews. But what about those times when you need to conduct face-to-face interviews? This is a situation in which it’s crucial then there CAPI comes, with this we can conduct your surveys, even in the absence of traditional surveying technology such as a telephone or Internet connection.
We GCS Research are the provider of certified data translation to and from a large number of languages. Depending on client’s requirements we can either offer translation as a stand-alone service or as part of a larger project, along with sample, programming, hosting or other services.